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– Nelson Mandela

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Analysis 2 Visual Persuasion

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Q Analysis #2: Visual Persuasion (video or print advertisement, meme, billboard, etc.) • What makes this a good example of visual persuasion? • What approaches, tactics, tools and or resources did they use? Was there any deception involved? • What VALS categories are they appealing to? Does it appeal to you? • Review Maslow’s Hierarchy of Needs; what need are they appealing to? • What other theories could you apply? Each analysis is presented extemporaneously in class (3-5-7 minutes). Outside research is required with at least one source cited. Oral Presentation (50pts) Written Paper (50pts)

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(https://www.youtube.com/watch?v=DWsUrMfDaG4) is a good example of visual persuasion via video advertisement. This is because there is a social message for the audience in the video advertisement. This social message in the advertisement is for ensuring that no sports player is judged by his or her race, color, ethnicity, looks, appearance, etc. (Nike Equality, 2017). This is because there had been judgment of non-white races made in the past to be the backward and undeserving races. The judgment had only been of the races of the individuals belonging to minority races. The judgment had not been on the basis of the performance of individuals of minority races.